Shoot For Green (Video)
This piece was a collaborative project in response to the 2024 D&AD New Blood Competition Coca-Cola brief:
available @ https://www.dandad.org/en/d-ad-new-blood-awards/
01
Brief
Coke needs ideas — ones that build a bridge between their brands and GenZ. Your idea should focus on either Coca-Cola or Sprite as the core product, and showcase a clear way that you would build direct engagement between the GenZ audience and your chosen brand.
02
Solution
#ShootForGreen aims to engage Gen Z by encouraging sustainability whilst playing on the viral aspect of social media campaigns. The idea encourages consumers to recycle their Coca-Cola products by attempting exciting trickshots into recycling bins and sharing their results on social media. This raises awareness for the brand while creating a connection between
Coca-Cola and sustainability.
