Reload
Here is my response to the 2023 ISTD Death of the Centre brief, tasking me with producing an experiential typographic solution to increase engagement in declining
city centres.
01
Insight
I chose to focus on Croydon within my response. There is a disconnect within Gen Z and Croydon’s rich cultural heritage. This includes Croydon's pioneering role in Dubstep, which is an area of focus I chose in my project.
01
Solution
My solution involves creating an interactive and immersive dubstep experiential tour strategically placed in the city centre. This provides an engaging and contemporary experience, the booth combines elements of Education, Entertainment, Interactivity and
Community involvement.
