BTheChange (Video)
BTheChange is a dynamic social media campaign produced in response to the 2023 GiffGaff D&AD New Blood Competition brief. it harnesses the power of community by facilitating a user built campaign to unify the importance of users, built to shout about GiffGaff becoming a B Corp Certified company.
01
Problem Statement
The importance of you, the community and the environment lessers daily as most companies are prioritising profit over anything else. The rich are getting richer and the poor are getting poorer, yet not much seems to be being done to change this.
02
Solution
Encouraging people to make more conscious purchases, images uploaded to social media showcasing conscious consumerism under our hashtag automatically contribute to dynamic billboards producing a mosaic of people who have opted to make a change. Through doing so, it allows people to build the campaign themselves.
03
Insight
Being a more conscious consumer can benefit your wallet, well-being and the environment. We want to help educate people on how they can be more conscious consumers and how it links to giffgaffs goals as a newly B-Corp certified company.